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Always Add Alt Text to Image Tags in Your Email Newsletters

We are developing a new email newsletter campaign for a client of ours. The email contains a few images so we need to make sure each image tag contains text within the alt attribute (tag). Why? Let me...

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Test Your Email Newsletter in the Most Popular Email Programs

Before you send out that all important email newsletter, make sure to test your newsletter in the most popular email newsletter programs. Microsoft Outlook/Outlook Express If you do not have access to...

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They Got Me…I Opened It

Not an internet related post, but a very good, yet sneaky, marketing tactic (or trick). What looks like an important package is cleverly disguised as merely a sales letter. Not Important at All I will...

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I Take That Personally

I just received the email below from Square and it dawned on me why a personal greeting in an email is so important. I thought this email was spam. The email opens with Hello. They know my name. I’m a...

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